SKECHERS: ELASTIKA!

Marketing Art, Character Redesign, Skechers, ELASTIKA.

I was contacted by an art studio to redesign a few characters for their client, Skechers Sneakers. The direction was to introduce more of a Japanese manga influence, and apply it to the American superhero motif already present in the characters. This young girl seems like a cross between Medusa, and Marvel Comics' Mr. Fantastic.
These are my own color selections. I figured the stretchy hairbands should resemble shoelaces, keeping with the whole Skechers sneaker motif.